BUSKEY VAN WRAP
Buskey Van Wrap
A November 2017 project.
To promote the brand as it drives to different events and delivers.
The goal of this project was to use the transit van as a billboard for advertising our brand around the state during transfers, deliveries, and account visits.
EXPLANATION OF THE DESIGN:
As one of my first forays into the digital world, I first looked at competitors and distributors designs and added features that were in the majority of them to my design.
For example, most designs included a can or bottle and often showed the beverage in a glass. The only exceptions were large companies that craft alcohol drinkers already knew about.
I pulled design features from the can to make the van part of the Buskey experience. The skyline, the Virginia apples stamp, and the banner at the top from the 12oz RVA can (now discontinued for a larger format).