VIRGINIA CIDER ASSOCIATION
PROJECT DESCRIPTION:
Social Media Management
Virginia Cider
A July 2020 to present project.
Virginia Cider Association provides connections, information, and market exposure to strengthen members’ businesses and support the Virginia Cider industry.
PROJECT GOAL:
To maintain a location on social media to promote and elevate the ciders by Virginia Cider Association's members to the public. Instagram and Facebook, along with Facebook ads, are used to target interested consumers.
EXPLANATION OF THE STRATEGY:
With 20+ members throughout the years, the strategy is to create a balanced and unified location where cider fans can hear about the latest products. With the diverse geographic landscape of cideries across the state, the focus is on promoting cideries beyond the mountainous apple growing area outside of Charlottesville and not only focusing on cideries located in larger cities.
Facebook ads are run regularly with common goals such as, summer releases, facilities, upcoming events, etc.
