DATE NIGHT CIDER CAN LABEL
Date Night Cider Can Label
A May 2020 and May 2021 project.
Inspired by a socially distanced date night, this decadent cider was crafted with dates and oranges. here's our way of helping you save date night during COVID-19 - whether you're separate or together.
100% Virginia apples. No added sugar. Gluten free.
The goal of this label was to use the dates in this cider as a play on words to encourage people to continue to spend time with those they love, whether they're able to be together or are apart during quarantine. The May 2020 label showcases two picnic baskets with two laptops in separate frames.
EXPLANATION OF THE PROJECT:
In May 2021, quarantines weren't part of our daily lives anymore, so the Date Night Cider label had to change with the times and the customers who would be drinking it over the next few months.
The label largely stayed the same, but instead of two frames, there was one picnic basket in one frame and the laptops were gone. The announcement picture also featured two hands cheersing instead of one like in the May 2020 picture.