BUSKEY ECOMMERCE WEBSITE

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PROJECT DESCRIPTION:

 

Buskey Ecommerce Website

Buskey Cider
A March 2020 to present project.

 

A quick project created to take cider sales from brick and mortar to an ecommerce store for delivery. Continues to be a department in the company.

100% Virginia apples. No added sugar. Gluten free.

PROJECT GOAL:

The goal of this project was to launch an ecommerce website to sell cider during the pandemic. The design needed to maintain brand standards while accomplishing the ability for the website to sell cider to continue revenue.

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EXPLANATION OF THE DESIGN:

Black is the base design for Buskey. In contrast to other competitors who usually use lighter more pastel colors, Buskey plays more in the craft beer space.

The Delivery in Virginia page is the powerhouse for the ecommerce sales. It clearly calls out what state our cider is available in and below gives the information for when the deliveries will be made.

The limited release ciders feature the social media picture while the mainstays and seasonals are 4-packs in front of a brick wall. Customers are generally familiar with the mainstays and seasonals but the limited releases are often one offs and will be purchased through a social media post or email marketing.

To the left shows the email marketing for the Orange Clove as an example which remains consistent with the brand on the email, website, and in person experience.