Tequila Grapefruit Can Label
A May 2021 project.
Inspired by the paloma cocktail, this cider was aged in tequila barrels for eight months and was infused with grapefruit and balanced with a hint of agave.
100% Virginia apples. No added sugar. Gluten free.
The goal of this label was to connect the use of premium ingredients in this cider while maintaining Buskey's approachable brand.
EXPLANATION OF THE DESIGN:
The wood panels are arranged so that when the label is wrapped around the can, it looks like a barrel. Undertones of pink were included on the label for two reasons: to connect consumer's minds to grapefruit and capitalize on the fleeting craze of Tiger King. Consumers made the connection without being prompted.