TEQUILA GRAPEFRUIT
CAN LABEL
PROJECT DESCRIPTION:
Tequila Grapefruit Can Label
Buskey Cider
A May 2021 project.
Inspired by the paloma cocktail, this cider was aged in tequila barrels for eight months and was infused with grapefruit and balanced with a hint of agave.
100% Virginia apples. No added sugar. Gluten free.
PROJECT GOAL:
The goal of this label was to connect the use of premium ingredients in this cider while maintaining Buskey's approachable brand.
EXPLANATION OF THE DESIGN:
The wood panels are arranged so that when the label is wrapped around the can, it looks like a barrel. Undertones of pink were included on the label for two reasons: to connect consumer's minds to grapefruit and capitalize on the fleeting craze of Tiger King. Consumers made the connection without being prompted.
