TEQUILA GRAPEFRUIT
CAN LABEL

PROJECT DESCRIPTION:

 

Tequila Grapefruit Can Label
Buskey Cider
A May 2021 project.


Inspired by the paloma cocktail, this cider was aged in tequila barrels for eight months and was infused with grapefruit and balanced with a hint of agave.


100% Virginia apples. No added sugar. Gluten free.

Tequila Grapefruit on Barrel.jpg

PROJECT GOAL:

The goal of this label was to connect the use of premium ingredients in this cider while maintaining Buskey's approachable brand. 

EXPLANATION OF THE DESIGN:
 

The wood panels are arranged so that when the label is wrapped around the can, it looks like a barrel. Undertones of pink were included on the label for two reasons: to connect consumer's minds to grapefruit and capitalize on the fleeting craze of Tiger King. Consumers made the connection without being prompted.

IMG_4137.jpg
Buskey Tequila Grapefruit Cider FINAL-01.png